Sotomayor Pick Brings Out the Worst in Spirit Airlines and Advertising

The Spirit Airlines ad above is a classical example of racetalk . The advertisement is obviously referring to President Obama's recent Supreme Court pick, Judge Sonia Sotomayor. The advertisement uses the phrase "Justice Ochita Suprema" which is getting at their $8 fares. This is a poor attempt at advertising that has clear racial undertones.

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[Update]: Here is another post on the ad that was received in an email.