Jeremy D. Franklin » Sociology http://jeremyfranklin.org Graduate student... Wed, 01 Feb 2012 19:14:04 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Sotomayor Pick Brings Out the Worst in Spirit Airlines and Advertising http://jeremyfranklin.org/2009/05/27/sotomayor-pick-brings-out-the-worst-in-advertising/ http://jeremyfranklin.org/2009/05/27/sotomayor-pick-brings-out-the-worst-in-advertising/#comments Thu, 28 May 2009 02:33:22 +0000 jeremyfranklin http://jeremyfranklin.org/?p=93 Spirit Airlines and Supreme Court

The Spirit Airlines ad above is a classical example of racetalk . The advertisement is obviously referring to President Obama’s recent Supreme Court pick, Judge Sonia Sotomayor. The advertisement uses the phrase “Justice Ochita Suprema” which is getting at their $8 fares. This is a poor attempt at advertising that has clear racial undertones.

Click for larger image.

[Update]: Here is another post on the ad that was received in an email.

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